Great Barbecue Company
The ‘GB’ Car sticker is an instantly recognisable icon. The sticker once placed on your car when travelling abroad was/is a right of passage. Today we believe It creates that nostalgic feeling of traveling to the continent and in the early days, wealth. It was seen as a badge showing you had travelled which was costly.
It is important to rally these icons and bring back that sense of Britishness. A claim of national identity. A badge expressing our passion and pride of origin, which people can easily relate too, enjoy and reminisce. Asado is creating a full picnic ware and travel range around this iconic graphic with rugs, bunting, lights, melamine, napkins picnic bags, towels, travel bags and apparel to complete a beach, park, holiday BBQ fiesta!